Why ClozeForge Will Never Have Ads, Hearts, or VC Investors
The moment an educational company sells ads, its customer becomes the advertiser and the student becomes the product. Our pledge to stay indie forever.
The Indie Craftsman Pledge
The Perverse Incentives of Ad-Supported EdTech
To maximize advertising revenue, an app must maximize page views and session time. This creates perverse incentives to introduce slow animations, banner ads, and artificial energy meters. Language acquisition, however, requires high-density active recall in short, focused bursts β the repetition research (Webb, 2007) points to many meaningful encounters, not many minutes of screen time. Ads destroy cognitive flow state.
We will never charge you gems to fix mistakes or lock you out of practicing when you fail a card. Making mistakes is the fundamental mechanism of neuroplasticity.
A Respectful Business Model
We charge fair, transparent prices: a free online arcade, an optional monthly membership for power users, and a Lifetime License for students who want permanent access without subscription fatigue.
If ClozeForge isn't the best language training tool you've used, email us for an instant, full refund.
Related Research & Deep Dives
Ready to forge fluency with FSRS-5?
Start with 1,600 authentic cloze sentences today in our free live app.